Bye-Bye Rover, hello Roewe : Chinese SAIC creates new brandname for it's Rover 25 & 75 based cars
After failing to acquire the "Rover" brandname from BMW in September by Ford (as it used it's option to buy the brandname when it bought Land Rover from BMW in 2000), Shanghai Automotive Industrial Corp -aka SAIC, created a new nameplate for the two Rover models (25 & 75) that it has intellectual property rights to build. The Chinese company will name it's versions of the Rover 25 & 75, "
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